Vivian Wilson, Elon Musk’s 21-year-old daughter, is making a bolder entrance into the fashion world with a new campaign timed around Valentine’s Day. She stars in a lingerie shoot for Savage x Fenty, the brand created by Rihanna, drawing fresh attention to her growing presence in the industry.
In the photos, Wilson models a floral-print lingerie set paired with bold red tights, along with a pink sheer robe and matching heels. The styling leans into playful sensuality while keeping the focus on confidence and presence, marking one of her most visible fashion moments to date.
The campaign arrives just months after Wilson made her runway debut at New York Fashion Week, where she walked in several shows and officially entered the modeling world. Since then, her public appearances have steadily increased, signaling a deliberate move toward building an independent career in fashion.
Born Xavier Alexander Musk, Vivian Wilson came into the world during the marriage of Elon Musk and writer Justine Wilson, who separated in 2008 after eight years together. In 2022, Wilson formally changed her name and gender, a step taken with her mother’s consent.
Her relationship with her father has remained openly strained. Musk has publicly opposed her transition, making controversial statements about it and placing blame on medical professionals and what he has described as ideological influence. Wilson has since distanced herself from him, both personally and symbolically, including changing her surname.
The lingerie campaign has already sparked discussion online, not only because of the visuals, but also because of the family context surrounding Wilson’s rise in fashion. While some focus on her famous last name, others point out that she continues to carve out a public identity separate from her father.
With runway appearances, editorial shoots, and now a major Valentine’s campaign under her belt, Vivian Wilson’s presence in the fashion industry is becoming increasingly hard to ignore — and it’s unfolding entirely on her own terms.
