Leni Klum is proving that modeling talent clearly runs in the family.
The 22-year-old daughter of supermodel Heidi Klum has become the star of a striking new global campaign for GUESS, instantly sparking comparisons to her famous mother during her early modeling years.
Shot in a glamorous, cinematic style inspired by iconic 1990s soap operas, the campaign sees Leni stepping into a series of dramatic roles. Throughout the video, she transforms into four different female archetypes — “The Gossip,” “The Genius,” “The Ex-Girlfriend,” and “The Legend” — each showcasing a different side of her personality and style.
One of the most talked-about looks featured Leni channeling a glamorous office secretary, complete with polished styling and vintage-inspired fashion that gave the campaign a distinctly retro feel.
Fans and fashion observers were quick to notice something else: just how much she resembles Heidi Klum at the height of her modeling career. Many pointed out that the similarities are becoming harder to ignore with every new photoshoot.
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Born in New York in 2004, Leni is the biological daughter of Italian businessman Flavio Briatore. However, she was later adopted and raised by singer Seal, who was married to Heidi Klum for years and played a major role in her upbringing.
Today, Leni continues building a successful modeling career of her own — and judging by the reaction to her latest campaign, she’s following in her mother’s footsteps more closely than ever.
