Hailey Bieber is clearly ready for summer. The 29-year-old model and entrepreneur turned heads after unveiling a fresh series of beachside photos as part of a new campaign for her beauty brand, Rhode.
The images, shared on her social media account, show Hailey posing on the sand in a chocolate-brown bikini from Sommer Swim. She completed the look with a cropped black beach shirt casually draped over her shoulders, creating an effortless yet eye-catching summer aesthetic.
Confident in the results of her hard work, Hailey once again stepped in front of the camera herself rather than hiring another model. The photos captured her from multiple angles, highlighting the relaxed beach atmosphere and her toned physique.
The campaign also served another purpose. Alongside the glamorous images, Hailey introduced several highly anticipated additions to her beauty line, including creamy pocket bronzers and liquid highlighters designed for both face and body.
Since launching Rhode in 2022, the model has transformed the company into one of the most recognizable names in the beauty industry. The brand takes its name from her middle name and focuses on simple skincare routines designed to create a radiant, glowing complexion.
Some of Rhode’s biggest successes include its lip products and a viral phone case featuring a built-in slot for lip treatment, which quickly became a social media sensation. By 2026, the company had grown into a global beauty powerhouse with impressive sales around the world.
With her latest campaign, Hailey once again managed to combine business and modeling, proving she remains one of the most influential figures in both fashion and beauty.
