When Hailey Bieber lands a Vogue cover, she doesn’t play it safe.
The 29-year-old entrepreneur became the face of the new Australian Vogue Australia issue, and the photos instantly sparked conversation. On one cover, she posed in a dramatic pink fur coat by Mugler, layered with striking Tiffany & Co. jewelry — polished, powerful, unmistakably high fashion.
But it was another look that truly set social media on fire.
In one of the standout shots, Hailey wore tailored trousers paired with a completely sheer bra designed in the shape of a dragonfly by Blumarine. Delicate, bold, and undeniably original, the piece highlighted her toned figure while leaning fully into avant-garde styling.
The daring didn’t stop there.
For another frame, she wore a blazer directly against bare skin, styled with an unconventional skirt and a choker from Tom Ford. The aesthetic shifted between sharp tailoring and provocative minimalism. Additional looks featured creations from Versace, Jean Paul Gaultier, Gucci, and other major fashion houses, each emphasizing a different facet of her evolving style identity.
Beyond the visuals, Hailey opened up in her interview about what truly fulfills her. The founder of Rhode shared that her happiest moments happen when she’s with her family — her husband, Justin Bieber, and their son. Being together, she said, makes her feel whole.
At the same time, she expressed deep passion for her work, especially building her skincare brand and collaborating with new people. For her, both family life and creative ambition are equal blessings — two forces that shape her sense of purpose.
High fashion. Family devotion. Business drive.
And a dragonfly bra no one saw coming.
